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The Story of Chébé

For centuries, women of the Basara tribe in Chad, Africa have accredited Chébé Powder as their secret to attaining healthy hair well beyond their waist. They have graciously shared their ancient tradition, helping create this naturally derived product, designed to help achieve astonishing length by miraculously combating key inhibitors of growth – dryness, breakage, and damaged hair.

Chébé is a natural organic mixture of cherry seeds, cloves, lavender crotons, stone scent and resin tree sap, ground into a fine brown powder. It’s traditionally mixed with water or oil, creating a mask-like paste which is then applied to the hair shaft, braided, and left in until the next wash day, where the process is then repeated.

With their permission, we’ve created a special collection inspired by their practice, just for coily and curly textured hair. Designed to help achieve your favorite natural styles and promote healthy hair growth at the same time, the African Chébé Growth Collection is the secret to strength and length retention.